New-look BaselWorld opens with 1,000 new stands

Swiss watch and jewellery show’s new halls open on time & on budget.

The new-look BaselWorld watch and jewellery show opened yesterday on time, on budget and with more than 1,000 new stands filling its total 141,000sqm hall space.

The Swiss show has undergone a major renovation over the last three years, with a total CHF430,000,000 (£297m) spent on the project, employing 200 contractors and using 43,000m³ of concrete.

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Sylvie Ritter, managing director of BaselWorld, described the opening as “D-Day” for the show, adding: “2013 represents a milestone and a new era so it is with great pride that we lift the veil on the new Hall 1, an ultra-modern venue of the highest requirements.”

In the last seven weeks more than 20,000 people have helped to build the thousands of watch and jewellery stands at the show, with the hall content edited to offer the best experience for BaselWorld attendees.

Hall 1 is now focused on global jewellery brands known for their presence worldwide such as Harry Winston, Bulgari, Chopard, Stephen Webster, Swarovski, Faberge, Marco Bicego and Mikimoto, among many others.

Swarovski has taken on a large loop-shaped space in Hall 1, an area that is already being dubbed "the Swarovski hall".

Hall 2 and the outside Palace hall are now known as the international brands halls, featuring jewellery brands such as Fope, Hulchi Bellumi, Euro Pearls and Hans D. Krieger, while Hall 3 is devoted to diamonds and precious stones.

Hall 4 is now the showcase for machinery and suppliers of tools, equipment and packaging.

The show has also launched the first ever Basel Brand Book, featuring an edited selection of emerging trends, features and in-depth brand profiles written by leading journalists in the watch and jewellery industries including Professional Jeweller’s Kathryn Bishop, Tim Barber of 0024 WatchWorld and Financial Times writer Avril Groom.

More than 3,500 journalists are attending this year’s show with a 500-strong contingent from China alone. 




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