New Mantra Jewellery initiative champions girl power

Microsoft Word - Mantra jewellery and Smart Works announce a par

Jewellery brand Mantra has teamed up with UK charity Smart Works, to create a initiative aimed at promoting and supporting female self belief in the workplace.

Smart Works provides high quality interview clothes, styling advice and interview training to women in need.

Mantra Jewellery has also designed a disc pendant in honour of the new partnership, with the mantra, ‘Believe in yourself. We do’.

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The disc necklace will retail at £35 for sterling silver and £55 for gold and rose gold plating. Mantra will donate 25% of the sale of each ‘Believe’ necklace directly to Smart Works.

Founder Jo Stroud established Mantra Jewellery in 2015, hoping to create a jewellery brand which carries purpose and meaning.

“Mantra Jewellery is about positivity, self-belief and inspiration; while Smart Works gives women the confidence and selfbelief, as well as the practical tools, to start a new chapter of their life. We are both aiming for the same things, so this partnership is very exciting for us both,” explained Stroud.

To cement the partnership, Mantra Jewellery will also be donating 300 necklaces to Smart Works over the next year, to directly support women using the service.

“At Smart Works, we dress and train disadvantaged women for interview success, and it is our privilege to witness the power that looking and feeling great about yourself can have on a woman’s ability to succeed. We are proud to be working in partnership with Mantra, and share their vision of positivity, encouragement and self-belief. It is wonderful to work with them on this project.”

The new Mantra necklace will launch in April, while the partnership itself commences in March, to coincide with International Women’s Day, a day which recognises the social, economic and political achievement of women. A clothing drive, and fundraising cycling challenge, will kick off the partnership.

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