New owners to diversify Alfred Terry offer

A pendant from the new Alfred Terry Jubilee Collection.

Gitanjali-owned brand to roll out 12-month improvement programme.

Diamond jewellery brand Alfred Terry is planning to push itself back into the limelight in 2012 under new owners Gitanjali Group.

Alfred Terry, which claims to be one of the oldest British jewellery brands, was bought out by mine-to-retail jewellery company Gitanjali in October last year. In the run up to the sale and shortly afterwards as the new ownership was put in place the company has stayed somewhat under the radar, but now it has plans to push forward with “a 12-month programme of events to evolve their products and improve their offering to customers”.

Alfred Terry chief operatons officer Nick Kasler said: “These are incredibly exciting times for us, combining the strengths of Gitanjali with our industry-leading service, support and product development.”

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The brand recently showed at the March CMJ buyers’ meeting and has plans to exhibit at The Jewellery Show London in June and at IJL in September. It has also released the first batch of product under its new ownership – the Alfred Terry Jubilee Collection.

The 200-piece collection features a new selection of rings, neckwear and earrings set with diamonds of HSI quality. The range is a mix of classic styles and contemporary statement pieces of the type that Alfred Terry is not typically known for.

Kasler added: “We are thrilled to announce our first new collection for the Jubilee year. The Alfred Terry Jubilee Collection allows the wearer to select a piece that is personal to them, while feeling part of the collective celebration of this momentous year.”

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