Princess cut rings given lighter profiles and carat weights increase.
Brand unveils Albemarle collection at larger BaselWorld stand.
UK choir foundation to benefit from sales of freshwater pearl design.
New brand's designs offer "what women want" in a break from trends.
From antique-style bracelets to colour-pop cocktail rings.
British brand founders sell house to reinvest back into the brand.
Brand says silver range follows growing demand from UK-wide retailers.