Liverpool retailer to open concession in hotel and Manchester store.
Despite being open less than a week, new Liverpool jewellery retailer Russell & Case already has plans in the pipeline to open two further stores.
The first will be a concession within The Richmond Hotel on Hatton Garden in Liverpool due to open in March and the second will be a store in Manchester at an as yet undecided location at some point in 2013.
While the expansion plans are ambitious for such a new business, co-owner Matt Case said that he is not planning to become the next big jewellery chain.
He added: “We don’t want to be too big as we are passionate about delivering a certain level of service, but there are a few more cities than can do with a Russell & Case.”
Russell & Case opened its first store on Liverpool’s Hanover Street on Saturday and Case said that the response to the store, which is within the iconic Bling Bling building, has been strong with an order placed for a bespoke tanzanite and yellow gold pendant placed on the first day of trading.
The store sells precious jewellery only – gold and platinum – as well as a limited range of watches with a focus to deliver an offer that is different to anywhere else in Liverpool with a bold deign aesthetic.
Brands stocked at the store include Italian goldsmith Vendorafa, Sarah Ho’s brand SHO, designs by Leyla Abdollahi and rings from Domino. It is also selling its own creations and Case said that he intends to make bespoke work a major part of the business.
For more on Russell & Case and the story behind the opening of the store read our interview with Matt Case in the December issue of Professional Jeweller, out soon.