Larger pieces to offer retailers a couture look without price tag.
Fei Liu is set to launch two new silver collections – Cascade and Peony – as the designer jewellery brand looks to offer retailers statement, couture-style jewels without the high price tag.
The new collections will be officially launched at the Company of Master Jewellers’ (CMJ) buying event next weekend, with a sculptural edge given to floral and water-inspired designs. The pieces feature all-over micro-pavé cubic zirconia which offers a more luxury aesthetic.
The brand’s designer Fei Liu said he has created the new lines to offer jewellery retailers "a distinctly couture look and feel, without the price tag of couture fine jewellery".
The ranges have been described as elegant and refined yet unashamedly bold by Liu, who will officially launch them at the CMJ buyers meeting at the Hilton Metropole next weekend, having been previewed on the catwalk at The Jewellery Show last month.
The Peony range has already been launched through retailer Green + Benz, and is sold through its Manchester, Sheffield and Chesterfield stores. Liu has now added new colourways to the collections which will be available to the trade at this month’s launch.