Bernheim brothers invest £6.2m in Biberist site and create 60 jobs.
André and Ronnie Bernheim, the brothers behind Mondaine and Marlox, have invested CHF10 million (£6.2 million) in a new factory in Biberist, Switzerland, creating 60 new jobs.
The family business has been producing Mondaine watches in Biberist since 1967. Mondaine managing director André Bernheim said: “We weighed various options and decided to remain in Biberist. We can produce quality watches cost efficiently in the new facility as well as count further on the expertise of our employees.”
The factory, which employs 100 people, will produce the company’s own Mondaine, M-Watch and Luminox watches as well as licensed brands including Camel Active and other watches for third-party companies. The site will also be used to coordinate the European distribution of watches and jewellery for Esprit, Joop and Puma through the Marlox business, which was previously based in Germany.
Ronnie Bernheim said: “With the opening of Mondaine House and the establishment of the Marlox Group we have reached a milestone in the development of our family business. The decision to have a location in Switzerland is not without risk given in particular the Swiss Made law currently under discussion, which threatens many businesses that produce in Switzerland.”
The opening of the Swiss factory follows investment by the group last year, alongside partners, in production facilities in the Far East.
Last year, the Bernheim brothers established the Marlox arm of the business, which specialises in the design, production and distribution of fashion jewellery and watches of licensed lifestyle brands. The brothers teamed up with strategic partners for the launch, including Adrian Keller, chairman of the international trading house DKSH.