Talbots Group will launch its new website in April, offering a format designed to make it easier for trade customers to order its packaging and gift bags online.
The redesigned site will focus on stock items from Talbots’ Ready Made collection, and will enable customers to browse the collection in full online. It will also showcase Talbots’ Tailor Made service, enabling customers to submit bespoke packaging enquiries online.
The site will be style-led and trade customers will be able to order easily, straight from the homepage. Inspired by the design of many consumer websites, the new Talbots site seeks to sell both stock and bespoke lines to existing and new customers, and will feature case studies of retailers and brands that have successfully revamped their packaging through Talbots’ Tailor Made service.
Managing director of Talbots Group, Julie Fowler-Drake, said of the new site: “Talbots is not your typical supplier of boxes, so we wanted to launch a site that reflects our forward-thinking, design-led business. We are experts in style and design, creating powerful brand messages through our packaging. The the new site will have a more slick, streamlined look and will focus on telling our story as a well-established, innovative and creative global packaging supplier.”