CEO Nayla Hayek seeks to bring "essence of brand to life" with theme.
Harry Winston has unveiled a new set of campaign imagery, featuring New York’s skyline and landmarks that pay homage to its roots.
The “King of Diamonds” will launch the new global advertising campaign this autumn, with two advertisements featuring rings from its Classic Winston and Bridal collections, depicted against deep blue and soft pink backdrops.
The brand has described the campaign as "recalling the brand’s renowned heritage … and facets of a brilliantly cut diamond", with the rings depicted against silhouettes of New York City landmarks – including the House’s historic Fifth Avenue salon.
The brand’s chief executive, Nayla Hayek, said: "In developing our new campaign, we wanted to create a concept that brought the true essence and authenticity of the Harry Winston brand to life. New York City has always been at the heart of the brand’s story. It is the city where Mr. Winston founded his company in 1932, and today remains home to our flagship salon, workshop, design studio and archives.
"The new campaign not only serves as a treasured reminder of our past, but also underscores our continued commitment to uphold the esteemed legacy of the House, as we look to write its future."
The Harry Winston brand, founded in 1932, has become known for its fine jewellery and the acquisition of some of the world’s most famous gemstones, including the Jonker, Hope, Winston Legacy and Winston Blue diamonds. It is headquartered in New York and operates retail salons worldwide, in locations including New York, Beverly Hills, London, Paris, Tokyo, Hong Kong and Shanghai.
The brand, owned by Swatch Group, announced earlier this summer that it plans to invest £90 million in the production of a new diamond jewellery collection with more accessible price points.