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How do jewellers create a consistent brand experience in-store and online?

How do jewellers create a consistent brand experience in-store and online?

When it comes to omnichannel retail, consistency is key, but how easy is it to create a uniformed experience in-store and online? Research reveals that more often than not a customer’s first experience with a brand will be online, with those deciding to later come into store expecting a seamless journey. Lloyd Blakey, founder of

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Claudia Bradby unveils two new lines for AW18

Specialist pearl brand Claudia Bradby Jewellery has unveiled two new lines for AW18. Launching into stores this week, Claudia Bradby has created two collection that have already hit the ground running. The Signet range, which is now live on the pearl jewellery brand’s website, is a classic and iconic collection of jewellery. Signet highlights the

Retailers respond positively to Kit Heath’s bold design direction for AW18

Award winning British jewellery brand Kit Heath has seen its AW18 collection launch with unprecedented success. The brand’s offer for AW18 predominantly consists of two new collections, exclusively available in rhodium plate and 18ct yellow gold plate, responding to the demi-fine look. While investing in rhodium and gold plating may have been a risky move

Goldsmiths to open new branch in Nottingham

National jeweller Goldsmiths is in the process of launching a new store in Nottingham. The plan is for the new branch to be open this winter, with two former closed high street shops being merged to create one large Goldsmiths boutique. This would represent Goldsmiths’ third shop in Nottingham, but the company has made it

GET TO KNOW: Tiffany & Co’s first engagement ring launch in almost a decade

American jewellery brand Tiffany & Co has unveiled its first new engagement ring collection in almost a decade. The new range, ‘Tiffany True’, has been inspired by the ‘T’ in the brand’s name and adds a new contemporary aesthetic to the brand’s iconic engagement ring offering. Key features include a new diamond cut that maximises

Olivia Burton officially opens doors to debut boutique

British jewellery and watch brand Olivia Burton has officially opened the doors to its very first bricks and mortar store. Choosing London’s Covent Garden as its debut location, Olivia Burton’s first physical retail outlet is a 1200 sq. ft, two-floor boutique, situated in the historic market building. Last week the brand opened its doors with a

VIDEO EXCLUSIVE: The 2018 Professional Jeweller Awards

The second annual Professional Jeweller Awards celebrated innovation and success in the industry on September 3 – and with the cameras rolling all night we can now bring you exclusive footage of the event. More than 200 trade professionals were in attendance at the ceremony, held at London’s Bloomsbury Ballroom, with leading retailers, brands, and

Henryka supports Royal British Legion with Poppy launch

British jewellery brand, Henryka, has partnered with armed forces charity, The Royal British Legion, to raise funds for its annual Poppy Appeal. The three-piece Poppy collection, which includes stud earrings, hook earrings and a necklace, is officially in support of, and recognised by, the Royal British Legion, allowing customers to wear pieces with pride and

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