Jewellery retailer notes surge in demand for fancy shaped diamonds.
Award-winning jewellery retailer Nicholas James – founded by designer-maker Nick Fitch in 1990 – has noted a rise in customers looking for fancy cuts of diamonds, in particular pear-shapes and marquise cuts.
Fitch said of the changing trend: “We have introduced a superb selection of new designs in the two cuts and they are doing very, very well.
“I believe many discerning female buyers are looking to express their individuality through their jewellery designs that are less traditional. Both shapes has an inherent elegance and femininity.”
High street jewellery retailers are also following suit with their offer, with Goldsmiths offering a small selection of pear-shaped, marquise and oval rings, while Ernest Jones sells several emerald cut diamond rings.
The Marquise shape of cut stone derives its name from the first recipient; the Marquise de Pompadour (1721– 1764). King Louis XV presented her with a gorgeous elongated diamond, said to be inspired by her voluptuous lips.