Nicole Barr unveils improved wholesale website

Seahorse pendant and earrings from Nicole Barr's new collection.

New site offers retailers more than 400 enamelled products.

Enamel jewellery brand Nicole Barr has unveiled a new website which allows retailers and galleries the flexibility of ordering online.

The wholesale site focuses on design-led enamel jewellery and cufflinks made in sterling silver and 18ct gold. The re-launch of the wholesale site has been timed with the release of the brand’s new Ocean Treasures collection which features enamelled crabs, seahorses and angel fish, alongside a new collection of silver and gold enamelled cufflinks.

The site has also improved retailers’ and press access to high resolution images of the collections – which they can access via the new site – with a catalogue and price-list.

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The company has had a wholesale site for a number of years but bought in professional developers to give it a makeover, offering shoppers have a few extra details like improved shopping cart functions.

The brand, which has a number of designers based in states and manufacturers in Thailand, has more than 200 retailers in the United States, and has had a presence here in the UK since 2002.




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