Dutch fashion jewellery brand Nikki Lissoni added a new concept to its portfolio at this year’s International Jewellery London.
Debuting at the show, the new line ‘Forever Jewelry’ consists of a range of individual fine pieces that are ideal for consumers looking to mix and match their jewellery, and create ‘skinny layering’.
The concept is aimed at a new type of customer for Nikki Lissoni, and pieces are competitively priced.
Forever Jewelry was developed by Nikki Lissoni’s head designer, Katrien Coenders, who comments: “This debut range has over 50 new and unique styles including sparkling sets, consisting of matching earrings, bracelets and layered necklaces. Signature styles include hearts, pearls and – as expected from Nikki Lissoni – Swarovski Crystals.”
She continues: “We aim to cross jewellery and fashion markets to deliver a chic, sophisticated and complete concept that mixes keen commercial awareness with a sense of ambition.”
In-store awareness is created by the recently developed rotating showcase that has room for 220 items. The display has been designed to be eye-catching and elegant, and constantly refreshed with images for each seasonable launch.
All items come complete in bright and stylish pre-packed gift boxes.