Nikki Lissoni secures first UK shop-in-shop

Fashion jewellery brand Nikki Lissoni has unveiled its SS16 campaign imagery. With the beach as its backdrop, the brand captures the feminine and fun nature of Nikki Lissoni in an array of striking photos. The model can be seen wearing the brand’s latest offering including new bangles, charms and coins which hone in on the theme of friendship.

Fashion jewellery brand Nikki Lissoni will be opening its first UK shop-in-shop with independent jewellery retailer Coe & Co.

Following on from an extremely successful Christmas with Nikki Lissoni, Scunthorpe-based Coe & Co has recently committed to the brand’s first UK shop-in-shop area.

The jewellery brand, which focuses on interchangeable coins and friendship motifs, proved to be the must have jewellery range for Coe & Co customers over the festive period, with the store reporting a 78.20% year-on-year increase in sales this Christmas.

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Delighted with the success of the brand, owner Tony Coe comments: “Nikki initially began as a bit of a slow burner for us but with perseverance and excellent relations with UK sales manager Micheline Graham we have developed a really strong customer following and Christmas particularly, was amazingly successful for us.

“Now that we deal directly with the distributors in the Netherlands it has by far become one of our best selling brands. The distribution is fantastic and the sales team are a real asset to the Netherlands based company. With the product range expanding, the popular coin pendants are now complimented with a superb collection of bracelets, bangles and earrings which have been received very well in store and has resulted in the collection making a flying start to 2016. We are also thrilled to see that Nikki Lissoni are now members of CMJ and we are very excited to make further commitment to the brand throughout 2016.”

Nikki Lissoni presented its fresh line of branded shop-in-shop furniture at the 2016 edition of Jewellery & Watch.

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