Lincolnshire store first UK jewellery store to stock men's brand.
Lincolnshire-based retailer Coe & Co has become the first UK jewellery store to secure an account with men’s brand Northskull.
The fashion-forward brand currently boasts an abundance of celebrity followers, and has traditionally been stocked within fashion stores.
Coe & Co owner Anthony Coe believes the limited number of companies offering a men’s core jewellery collection has resulted in growth at Northskull, which has seen significant demand in the North of England.
Coe comments: “We’ve always achieved high sales with brands such as Thomas Sabo, Unique, Buddha to Buddha etc, all of which have a great men’s jewellery offering, however, we have been searching for some time for additional brands because we have noticed an influx in requests from our customers.
“We think Northskull will sit well within our store which already holds around 50 different accounts. It’s nice to be able to offer affordable, on trend items to our male customers and shows our diversity of product ranges.”
Northskull was founded in London in 2009 by Davron Christian and Jordan Forbes, who both have backgrounds in the fashion industry.