Online retailer claims web tool is the first of its kind in UK.
Notonthehighstreet.com has launched what it claims is the UK’s first "group gifting" feature on its website.
The social commerce tool from the retailer, which sells jewellery by designers including Mummy and Me, Claire Mistry and Zelda Wong, makes it possible for friends and family to collectively chip in when buying a gift for someone.
Online shoppers can organise a group gift by choosing a product the company’s website and inviting their friends and family to contribute their share via PayPal. This ensures that they only get charged when the gift’s total amount has been collected.
Notonthehighstreet.com claims the concept is suitable for any occasion and is the most convenient and secure way for online shoppers to give gifts collectively.
“We are constantly striving to find new ways to make our customers’ shopping experience a pleasure,” said Sophie Cornish, co-founder of notonthehighstreet.com. “With this innovative technology we are pushing the boundaries of how gifts can be given together to enable our customers to shop as and how they wish.”
As well as the new purchasing tool, notonthehighstreet.com has just introduced gift vouchers to its site for the first time.
The company launched its business five years ago and now sells more than 35,000 products from 1,800 independent small UK businesses.
It claims to receive 40 applications a day from companies wanting to sell their products on its site, but only 12% are accepted to ensure standards of quality are maintained.