Ntinga chases trends with gemstone collection

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Colour by Pure Attraction to launch at IJL with semi-precious stones.

Ntinga is set to launch a new addition to its Pure Attraction collection at IJL – a fresh range called Colour by Pure Attraction, offering up candy-coloured gemstone jewellery.

The new range will be debuted at IJL this weekend, offering jewellery "sure to stand out from the crowd", including amethyst, blue topaz and smoky quartz stones, set in rings, earrings, bracelets, bangles and pendants.

Ntinga managing director Howard Graham said: "Coloured gemstones are becoming increasingly popular and Colour by Pure Attraction allows others to follow the trend. Our gemstone range has been a big success for us this year and we have now added larger and more impressive pieces. The vibrant colours and the quality of the gemstones really make these pieces stand out."

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The company says it hopes to build on its 200 stockists with the new collection, having joined the Houlden Group in the year since IJL 2012. Ntinga will also show new lines in its Pure Attraction mainline range, including new bracelets.

"It is the third year running that Pure Attraction will be at the IJL [show] following overwhelming success from previous events. The fair is the largest exhibition in the UK for the trade – it’s our main chance to show our exciting new products," added Graham.
 

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