Launch coupled with increased focus on social media and new launches.
Ntinga has launched a new dedicated website for its silver jewellery brand Pure Attraction as it plans to ramp up its online presence.
Features of the site include a stockist finder to help consumers find their closest Pure Atraction stockist and a lookbook section of imagery of all the jewellery. The website is not transactional but does direct consumers to their nearest stockist.
Each product in the lookbook section of the website has a share function attached to it to allow consumers to share images of the jewellery with friends through a variety of social networking sites such as Facebook, Twitter and Pinterest.
As well as pushing the revamped website, Ntinga sales and marketing manager Craig Cohen said that the jewellery brand will be increasing its usage of social networking sites to get word out about the Pure Attraction brand.
At present Ntinga has set up dedicated Facebook, Twitter and Youtube pages for Pure Attraction. It has also created a new video, which you can watch below.
Ntinga’s Pure Attraction was launched in 2011 and it now has more than 200 stockists in the UK. The brand’s iconic design is a bracelet with silver mesh wrapped round rubber tubes, creating a flexible precious metal product that is closed with a magnetic clasp, but it is now working on expanding its ranges, adding necklaces, rings and earrings. The brand exhibited some of the new designs at the Houlden Group buyers’ meeting in London this week.