Olivia Burton marks entry into bricks and mortar retail with Covent Garden boutique

British fashion brand Olivia Burton has announced it will be opening the doors to its very first standalone store in May.

The brand originally launched as a digital watch business in 2012, before expanding into wholesale and introducing jewellery to its offering.

In just six short years Olivia Burton has become a British phenomenon, quickly accumulating a loyal clientele, global following and multiple industry awards.

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Now Olivia Burton is going to try its hand at bricks and mortar retail and add a standalone store to its business portfolio.

For this new venture, Olivia Burton has chosen the sought-after Covent Garden Market Building for its debut concept store, where it will join a host of prestigious brands.

Co-founding director, Jemma Fennings, comments on the location choice: “Covent Garden is such an iconic spot. With its beautiful architecture and its long-standing flower market, there couldn’t be a more perfect place to open our very first store.”

Olivia Burton’s collections take inspiration from nature, vintage finds and the latest catwalk trends, and are designed at the brand’s London studio.

The standalone store is expected to mimic its iconic design details, and feminine aesthetic.

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