Only half of UK Omega retailers will be given access to range.
Omega is opening up its Ladymatic range of watches to independent retail jewellers for the first time since its high-profile launch last year.
The brand has been selling the range, which is fronted by Hollywood starlet Nicole Kidman, through its own boutiques but now plans to make the range available to up to half of Omega’s retail stockist network.
Omega has described Ladymatic as the biggest innovation in its ladies watches in more than a decade. The brand is looking to distribute the Ladymatic range through 50 to 75 existing Omega retailers in the UK, which equates to about half of Omega’s current UK distribution network inj an attempt to keep it exclusive.