There is just a week left for designers and brands to register to be part of the UK’s first press launch to promote Fairtrade jewellery, led by the Fairtrade Foundation and specialist jewellery PR and marketing agency Facets PR.
Taking place on October 15 at Kettner’s in London, the event is dedicated to raising the profile of designers and brands pioneering the use of Fairtrade precious metals in the UK jewellery market.
Designers taking part in the day – which currently include Cred Jewellery, Liz Earle, Anna Loucah, Arabel Lebrusan, Sorrel Bay, Tessa Packard and the House of Eleonore Fairtrade Gold collaboration, Arctic Circle Diamonds and Sarah Jordan, Mastercut Diamonds and Hockley Mint – will present their collections to guests and journalists in a curated showcase of precious Fairtrade jewellery.
Just a few spaces remain for designers and brands using Fairtrade metals to register to take part in the day, which will also include an afternoon press conference featuring special guest speakers representing Fairtrade Africa, and a Ugandan mineworker, who will talk first hand about the positive differences that Fairtrade mining can bring.
Other speakers include Alan Frampton of Fairtrade gold wholesaler and ethical jeweller Cred Jewellery, Judith Lockwood of Fairtrade gold brand Arctic Circle Diamonds and ethical entrepreneur Liz Earle MBE, who will use the event to showcase her own Fairtrade silver jewellery collection inspired by flowers.
Assay Office Birmingham, which created the Fairtrade ‘hallmark’ struck into precious Fairtrade jewellery, will also be attending the event, along with British ethical manufacturer Hockley Mint, a company making strides in encouraging the wider jewellery industry to use Fairtrade precious metals.
The event will also host a champagne reception for designers, brands, retailers and industry organisations using or supporting Fairtrade metals, or interested to know more about them.
“This press launch forms part of our on-going campaign to promote Fairtrade jewellery to British consumers, on behalf of our clients and partners,” says Sarah Carpin, director of Facets PR, organiser of the event. “We have found that there is a lot of interest in Fairtrade gold from the press and we are working to drive a consumer campaign to raise awareness of Fairtrade gold among the press and as a result, the wider consumer.”
Facets PR recently led a trip to Tanzania to visit an artisanal mine that will shortly receive Fairtrade accreditation.
Those wishing to take part or to register their interest in attending the day and the press conference should contact Sarah Carpin at Facets PR.