Online jewellery and watch retailer WatchShop.com has announced a site-wide sale including on items that have already been reduced.
It is aiming to capitalise on what is expected to be the biggest ever online Black Friday weekend, extending into Cyber Monday.
The retailer will be offering customers 10% of everything on the site and will feature offers such as consumers who buy two or more items getting an additional 10% off the least expensive item.
More than 8,000 jewellery pieces and 18,000 watches comprised of brands such as Links of London, Thomas Sabo, Disney Couture Jewellery, Olivia Burton and many more are hoped to bring the WatchShop a lucrative trading weekend.
The news comes as data showed just over half (51%) of Black Friday spending, which is forecast at £6.77bn, will be completed through mobile devices.
Jewellery retailers are increasingly looking to mobile apps to capitalise on an increasing trend towards device-led online purchasing.