UK online sales grew 16% year-on-year in September, according to the latest IMRG Capgemini eRetail Sales Index.
The September performance tops off a strong quarter, with the Index recording the highest quarterly growth (+17%) since Q1 2014, and notably coinciding with the period following Brexit.
Growth may have been triggered by an increase in international shoppers making purchases on UK websites due to the pound’s dramatic decline, according to IMRG managing director Justin Opie.
“The growth for Q3 2016 was the strongest quarterly growth we have recorded in two-and-a-half years – although it was building on a lower base of 9.6% during the same period last year,” he said.
“Nonetheless, online sales growth post-Brexit has remained strong – this may in part have been driven by increases in international shoppers buying from retailers’ .co.uk sites, so they can pay in sterling and get maximum benefit from the sharp shifts in currency we have seen over the past few months.”
Bhavesh Unadkat, management consultant in Retail Customer Engagement Design at Capgemini adds: “It’s encouraging to see that consumer confidence remains strong. However, a weak pound and an action plan on the horizon for Brexit is cause for concern and could well have a negative effect on confidence.”