More than 151m visits to e-tail sites expected on December 8.
Online shoppers are expected to make 151 million visits to e-tail stores today (December 8) and spend £676.5m, making it the busiest and most lucrative day for retailers in the lead-up to Christmas.
‘Manic Monday’ is expected to outstrip Cyber Monday and Black Friday as shoppers rush to buy their final Christmas presents.
The figures, produced by global information services firm Experian in conjunction with IMRG, continue to suggest 2014 will be a record-breaking year for retailers across the UK.
This is thought to be due to increasing consumer confidence in delivery times, Click & Collect services and the widespread use of mobile technology.
On Manic Monday sales are expected to total £470,000 per minute, with online traffic increasing 26% compared to 2013.
Experian Marketing Services senior retail consultant James Miller, commented: “Christmas 2014 is on track to be another record breaking year for online retail in the UK. Continuing a trend we identified last year, Cyber Monday will no longer be the busiest pre-Christmas online shopping day, with Manic Monday expected to take the lead.
"This is why it`s key for marketers to make sure their Christmas campaigns reflect these peaks of interest and know their audience in order to offer them the gift ideas they are looking for through the best channels to engage them on.”
IMRG chief information officer Tina Spooner, added: “The US phenomenon of Black Friday is now firmly embedded in the UK e-retail calendar and, while the first two weeks of December are traditionally the peak festive trading weeks for the online retail industry, Black Friday now marks the start of the online shopping season.
“E-retail sales have grown 17% year-to-date in 2014 and retailers are increasingly confident in their online performance during the fourth quarter, which indicates the industry is gearing up for another record-breaking Christmas.”
In 2014, smartphones and tablets are set to account for over half of all traffic to retail websites during the festive season, with online spend via these devices expected to reach over £196m.