Opinion articles

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Editor’s View: “Discover your USP and make sure your team know how to communicate it”

Editor’s View: “Discover your USP and make sure your team know how to communicate it”

If someone asked you today – ‘What’s your company’s USP?’ – would you know the answer? Furthermore, would your staff know the answer? This is a question I often ask retailers and suppliers when I meet them. What makes your business different? What sets your company apart? What is your unique selling point? It’s important

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Editor’s View: The only way is ethics

Yesterday I attended the Fair Luxury conference at the Birmingham Assay Office and I had a fantastic time. Not only were the talks great and delivered by interesting figures, but the conversations taking place during the coffee breaks between people in our industry who are passionate about making it the best it can be were

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Editor’s View: “Give consumers a reason to shop in store rather than make instant online purchases”

A recent conversation with the chief executive officer of CARAT* London, Scott Thompson, got me thinking, can the jewellery industry move as fast as fashion? Obviously, this question relates more to fashion jewellery, because fine pieces hold a much more timeless appeal, but as an industry, are we keeping up with the world around us?

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OPINION: Can jewellers find a home on marketplaces?

Experienced multichannel retailer and editor-in-chief of InternetRetailing, Ian Jindal, reviews whether jewellery businesses can find a home on online market places. The global jewellery market is estimated to reach $257 billion (£205bn) in 2017, due to the exploding success of online jewellery sales. Despite previous scepticism from jewellery retailers that customers would want to see

stacey hailes editors letter

Editor’s View: Jewellery retailers can’t let fear hold them back

As I wrote this month’s editor’s letter, I’d just come off a plane travelling to Belfast for next month’s cityscape feature (sorry for the small spoiler!). This was the first of many planes I would be travelling on during the next five weeks, and if I’m honest with you, I hate flying. Something about it fills me with

BEN DREW

GUEST COLUMN: Why every jeweller needs to have an apprentice

Professional Jeweller has asked Ben Drew, head of business development at the British Academy of Jewellery, why he believes everyone in the jewellery industry should be taking on an apprentice. Get a modern perspective and embrace digital Apprentices bring new ideas, creativity and enthusiasm into any organisation.  Having high-energy and new blood within the business

Michael Rawlinson, chief executive officer, National Association of Jewellers

GUEST COLUMN: Michael Rawlinson, chief executive officer, NAJ

Guest column by the chief executive officer of the National Association of Jewellers, Michael Rawlinson. In a world where the pace of life appears to be getting faster and faster, the only thing that remains constant is the concept of change. If we like things the way they have always been, and want them to

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Editor’s View: “Consumers come back to where they have had a great experience”

A theme that will keep coming up throughout the February issue of Professional Jeweller is storytelling. Both the art of telling a story and the responsibility. The best stories stay with us for a long time. I’m sure all of us know two or three like the back of our hands. It’s usually the ones

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