Opinion articles

OPINION: Why one brand opts for collaboration over celebrity endorsement

OPINION: Why one brand opts for collaboration over celebrity endorsement

Mantra Jewellery founder, Jo Stroud, reveals why the brand has decided to collaborate with well-known figures, rather than opt for celebrity endorsements…. In August, Professional Jeweller reported on the dangers of working with the ‘wrong’ celebrity, when choosing someone to wear, advertise or endorse your products. At Mantra, we have taken a different approach. Rather

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GUEST COLUMN: Supporting millennial demand across the Forevermark network

Words by Forevermark chief operating officer, Nancy Liu Millennials represent the largest consumer market for diamond jewellery globally, spending more than US$25 billion on diamond jewellery in 2015 in the four largest consumer markets of the US, China, India and Japan. Most importantly, while millennials already express very strong demand for diamond jewellery and acquire

OPINION: De Beers CEO highlights subtle shifts in the consumer landscape

In De Beers’ 2018 Diamond Insight Report, Bruce Cleaver reflects on what has changed since the annual report launched five years ago, and what’s needed for the diamond industry to keep on sparkling… Diamonds have been the ultimate representation of life’s most meaningful demonstrations of love and commitment for generations. However, with younger consumer groups

OPINION: It’s time to commit to age diversity

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk I began this series of opinion articles in May with a conversation about age, so it feels appropriate to end the run on the same topic this month. The average age for retirement now in the UK is between 66–70. UK Commission for Employment and Skills (UKCES)

TOP TIPS: How to market a jewellery brand to today’s hybrid consumer

Diana Sherling, founder, Lily Flo Jewellery, shares her thoughts on the art of marketing to today’s hybrid consumer… What is the hybrid consumer? Over the years the customer has dramatically changed. Technology has given the customer access to information to inform and inspire themselves with brands that they often have never heard of. Yet, for

Editor’s View: “All the winners and finalists deserved public recognition for their achievements over the last 12 months”

Organising an awards ceremony can only be compared to planning a wedding – it takes months of preparation, and then it’s over with a flash, but the memories still remain. On Monday night we presented the second annual Professional Jeweller Awards at the Bloomsbury Ballroom in London, and it was a truly special evening. Over

What does it take to be a responsible jeweller?

Words by By Juliane Kippenberg, associate director, and Komala Ramachandra, senior researcher, at Human Rights Watch. This week, hundreds of jewellers from around the world attended International Jewellery London. Last year, it drew about 9,000 industry representatives from 71 countries, discussing everything from jewellery design and manufacturing to marketing. This year, jewellery free of human rights

Editor’s View: “Consumers are looking for experiences that jewellers can deliver”

As we gear up for another edition of International Jewellery London, I can’t believe the time to descend on Olympia has come around so quickly again. It’s been a whirlwind 12 months. A lot has happened in the UK, and the industry has been on quite a journey as well. Managing directors of leading brands

REVEALED: The art of selling earrings by Laurence Coste

Laurence Coste opened her first boutique on Walton Street in 2006, and it soon became a popular Chelsea destination thanks to its magnificent abundance of colourful and unique earrings. The brand went on to grow organically for over a decade, and then last year decided to branch out and open another store in Sloane Street. Now,

House of Fraser will be transformed into the ‘Harrods of the high street’ says new owner

Sports Direct’s controversial owner Mike Ashley promised to turn House of Fraser into the “Harrods of the high street”, after his group announced the acquisition of the ailing department store chain for £90m on Friday. Sports Direct International plc made a statement to the London Stock Exchange last week that it has bought all of

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