Opinion articles

GUEST COLUMN: How Bonhams uses social media to engage the next generation of jewellery buyers

GUEST COLUMN: How Bonhams uses social media to engage the next generation of jewellery buyers

In a relatively short space of time, social media has dramatically changed the way companies do business, auction houses included. Platforms such as Twitter, Facebook and Instagram allow companies to reach a much broader audience geographically than ever before and to communicate with them directly, in real-time.   This has proven to be hugely beneficial to auction

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GUEST COLUMN: How will ethics drive consumer engagement in the jewellery industry?

In 2018, consumers are aligning themselves with brands that represent values they care about. As Positive Luxury’s Predictions Report identifies, it’s imperative that jewellery brands harness the power of those responsible practices to drive consumer engagement in order to stay ahead. According to the report, sustainability is increasingly viewed holistically to encompass interconnected issues related

Editor’s View: Baselworld has not lost its sparkle yet

In the lead up to Baselworld, the industry can be forgiven for speculating what this year’s show was going to be like. The news was out, “Baselworld slashes exhibitor numbers by half as it focuses on quality over quantity”. It sounded like a good PR headline, against potentially damaging news. The reason for certain big

GUEST COLUMN: The path to responsible sourcing in the jewellery sector

Juliane Kippenberg, an associate director in the Children’s Rights Division of Human Rights Watch shares how jewellers can ensure responsible and conscientious gold mining. These days, jewellers use many terms to describe their efforts to ensure that their products aren’t the result of abusive mining practices: “Responsible sourcing,” “ethical sourcing,” “responsible business conduct,” and “sustainable

GUEST COLUMN: Top tips on how to use SEO to bolster business

Dominic Celica, the senior PR executive at SEO company, Blueclaw, shares how retailers can engage locals online and encourage them to become customers. There are many tricks jewellery retailers are missing when it comes to engaging with the local community online and converting them into paying customers. Local SEO (Search Engine Optimisation) is the real

OPINION: Business rescue firm boss offers advice for surviving tough market conditions

Daniel Booth, director at Leonard Curtis Business Solutions and restructuring expert, offers SMEs in the sector advice on how to approach and deal with difficult situations which could involve a recovery solution.   SMEs are the cornerstone of the UK economy. They represent over 99% of businesses, provide 60% of private sector jobs and account for

EXPERT OPINION: Advice on using digital tools to bolster local business

Facets PR’s digital communications manager, Rose Swingler, shares her thoughts on utilising digital tools to boost local business… When considering digital marketing we often find ourselves focusing on the vast, global potential reach of online platforms but it is the depth of coverage that makes, in particular, social media marketing ideal for local businesses. Even

GUEST COLUMN: How can trade professionals strike a balance between family and business?

Kim Nutayakul, director of Thai Design Distributors, reflects on maintaining a successful career as a new mum. Juggling my time between working in the family business, as well as looking after two young babies was something I never thought could impact my life so much… Until I had them! I was inspired by my parents, who

EXCLUSIVE OPINION: Signet CEO responds to Human Rights Watch report

The subject of responsible sourcing in the jewellery industry has been in the spotlight in recent weeks following the publication of a report on the topic by Human Rights Watch.  Here, Signet chief executive officer, Virginia C. Drosos, details how Signet strives to drive integrity in the global jewellery supply chain. Words by Virginia C. Drosos Jewellery,

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