Opinion articles

EXPERT OPINION: Advice on using digital tools to bolster local business

EXPERT OPINION: Advice on using digital tools to bolster local business

Facets PR’s digital communications manager, Rose Swingler, shares her thoughts on utilising digital tools to boost local business… When considering digital marketing we often find ourselves focusing on the vast, global potential reach of online platforms but it is the depth of coverage that makes, in particular, social media marketing ideal for local businesses. Even

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GUEST COLUMN: How can trade professionals strike a balance between family and business?

Kim Nutayakul, director of Thai Design Distributors, reflects on maintaining a successful career as a new mum. Juggling my time between working in the family business, as well as looking after two young babies was something I never thought could impact my life so much… Until I had them! I was inspired by my parents, who

EXCLUSIVE OPINION: Signet CEO responds to Human Rights Watch report

The subject of responsible sourcing in the jewellery industry has been in the spotlight in recent weeks following the publication of a report on the topic by Human Rights Watch.  Here, Signet chief executive officer, Virginia C. Drosos, details how Signet strives to drive integrity in the global jewellery supply chain. Words by Virginia C. Drosos Jewellery,

OPINION: The dangers of heavy-handed discounting

Pini Yakuel, chief executive office of customer relationship marketing hub Optimove, explores how retailers can avoid the pitfalls of discounting and use the strategy to their advantage. The post-Christmas reports this January revealed a mixed bag of results for top UK retailers. Towards the end of the year, the retail landscape has been changing rapidly, with

GUEST COLUMN: Valery Demure highlights a shift among top jewellery buyers

Jewellery world dealmaker and founder of personal shopping concept ‘Objet d’Emotion’, Valery Demure, has clocked a shift in attitude among top jewellery retailers…  During a recent trip to Paris the retailer reactions I encountered were not entirely as I expected — and I’m delighted. I was there for a gruelling schedule of back to back

Editor’s View: “Jewellery brands are not going down without a fight”

Heading into 2018, murmurs circulated that the industry would be waving goodbye to branded jewellery. It certainly felt at times like things were going that way, with more and more retailers swapping branded fashion goods for traditional pieces, and unique designs crafted in-house. There’s certainly no denying that jewellers are increasingly making more space for

GUEST COLUMN: A beginner’s guide to diamond pricing

Words by Ehud Laniado I can hardly express my passion about diamond pricing enough. While 2017 has seen diamond prices continue to decline, I believe that retailers who have a sound understanding of diamond prices will be able to purchase in a more cost efficient way and improve their bottom line. I believe diamonds are

OPINION: The must-know retail trends for 2018

Ian Tomlinson, founder of RetailStore gives his predications of what will be hot trends for retailers in 2018… 2018 is here and the business outlook for retailers is looking positive despite what people may think. The New Year retail will be driven by technological advances and payment transaction capabilities, small-format shops will be in and

TOP FIVE: Questions brands should be asking to become an experience business

A recent study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has changed the way customers choose and engage with brands. Brands must now focus on delivering

Editor’s View: The UK jewellery industry should prepare for the ‘Meghan Markle effect’

As Prince Harry has officially announced his engagement to Meghan Markle, the jewellery industry should keep a close eye on the American actress’ jewellery choices. The Royal Family announced the news this morning, with social media and media outlets going crazy for the royal proposal. And of course, most of us are all waiting to

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