Jewellery articles

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TOP FIVE: Questions brands should be asking to become an experience business

TOP FIVE: Questions brands should be asking to become an experience business

A recent study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has changed the way customers choose and engage with brands. Brands must now focus on delivering

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Editor’s View: The UK jewellery industry should prepare for the ‘Meghan Markle effect’

As Prince Harry has officially announced his engagement to Meghan Markle, the jewellery industry should keep a close eye on the American actress’ jewellery choices. The Royal Family announced the news this morning, with social media and media outlets going crazy for the royal proposal. And of course, most of us are all waiting to

Barbara Tipple head shot

GUEST COLUMN: The future of British made jewellery

Dr Barbara Tipple is one of the most accomplished jewellers living in Britain today. The recipient of seven prestigious industry awards alongside an honorary PhD and Freedom of the City of London, she believes that when it comes to making jewellery in Britain, the challenges are real, but the future is bright… I’ve always been

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GUEST COLUMN: Jewellery companies need to become part of Christmas culture

As retail and jewellery giants launch their Christmas adverts, many of which would have taken months of planning in order to make it something the nation talks about all season, managing partner of digital agency Somethin’ Else, Mark Rivers, shares how the jewellery industry can boost business by becoming part of ‘Christmas Culture’ and making

Guest Column

GUEST COLUMN: How will the jewellery industry keep up with millennial needs?

Guest Column by Tamsin Ivy, founder, Glitzbox Every single thing you buy, you technically own forever. This is a concept that millennials and gen z consumers are disrupting. Get bored of songs quickly? Download Spotify. Don’t fancy watching a movie more than once? Get yourself a Netflix account. Can’t possibly be caught in the same

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Editor’s View: The only way is ethics

Yesterday I attended the Fair Luxury conference at the Birmingham Assay Office and I had a fantastic time. Not only were the talks great and delivered by interesting figures, but the conversations taking place during the coffee breaks between people in our industry who are passionate about making it the best it can be were

BEN DREW

GUEST COLUMN: Why every jeweller needs to have an apprentice

Professional Jeweller has asked Ben Drew, head of business development at the British Academy of Jewellery, why he believes everyone in the jewellery industry should be taking on an apprentice. Get a modern perspective and embrace digital Apprentices bring new ideas, creativity and enthusiasm into any organisation.  Having high-energy and new blood within the business

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Editor’s View: A new year for the jewellery industry to shine

The last year felt like an absolute marathon. It got off to a positive start, then in the middle people started to flag with the results of the EU Referendum lingering over the country, then at the end many found the extra energy they needed to power through and end the year on a high.

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Editor’s View: Celebrating the best in the jewellery business

Flick through any edition of Professional Jeweller this year or browse the pages of our website and it quickly becomes apparent that the jewellery industry is blessed with individuals and companies at the forefront of British business. Innovation, creativity and originality lie at the very heart of this industry, and the ways in which brands

Claire Adler photographed by Dan Stevens. Dec 2015 at Star Diamond Dover Street London.  Hair and Make up Ginni Bogado, Rings Star Diamond, Catherine Prevost.

GUEST COLUMN: Claire Adler on the power of language

Guest column by luxury communications consultant, Claire Adler. Over the last decade, as a contributor on jewellery and diamonds to the Financial Times and other publications, I’ve received my fair share of press releases. Recently, I was on stage in conversation with Vanity Fair contributing editor and Hollywood stylist Elizabeth Saltzman. I mentioned that some

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