Retail articles

SMALL

Editor’s View: “Discover your USP and make sure your team know how to communicate it”

Editor’s View: “Discover your USP and make sure your team know how to communicate it”

If someone asked you today – ‘What’s your company’s USP?’ – would you know the answer? Furthermore, would your staff know the answer? This is a question I often ask retailers and suppliers when I meet them. What makes your business different? What sets your company apart? What is your unique selling point? It’s important

Advertisement
SMALL

Editor’s View: The only way is ethics

Yesterday I attended the Fair Luxury conference at the Birmingham Assay Office and I had a fantastic time. Not only were the talks great and delivered by interesting figures, but the conversations taking place during the coffee breaks between people in our industry who are passionate about making it the best it can be were

SMALL

Editor’s View: “Give consumers a reason to shop in store rather than make instant online purchases”

A recent conversation with the chief executive officer of CARAT* London, Scott Thompson, got me thinking, can the jewellery industry move as fast as fashion? Obviously, this question relates more to fashion jewellery, because fine pieces hold a much more timeless appeal, but as an industry, are we keeping up with the world around us?

DSC_8532

OPINION: Can jewellers find a home on marketplaces?

Experienced multichannel retailer and editor-in-chief of InternetRetailing, Ian Jindal, reviews whether jewellery businesses can find a home on online market places. The global jewellery market is estimated to reach $257 billion (£205bn) in 2017, due to the exploding success of online jewellery sales. Despite previous scepticism from jewellery retailers that customers would want to see

SMALL

Editor’s View: “Consumers come back to where they have had a great experience”

A theme that will keep coming up throughout the February issue of Professional Jeweller is storytelling. Both the art of telling a story and the responsibility. The best stories stay with us for a long time. I’m sure all of us know two or three like the back of our hands. It’s usually the ones

SMALL

Editor’s View: A new year for the jewellery industry to shine

The last year felt like an absolute marathon. It got off to a positive start, then in the middle people started to flag with the results of the EU Referendum lingering over the country, then at the end many found the extra energy they needed to power through and end the year on a high.

Claire Adler photographed by Dan Stevens. Dec 2015 at Star Diamond Dover Street London.  Hair and Make up Ginni Bogado, Rings Star Diamond, Catherine Prevost.

GUEST COLUMN: Claire Adler on the power of language

Guest column by luxury communications consultant, Claire Adler. Over the last decade, as a contributor on jewellery and diamonds to the Financial Times and other publications, I’ve received my fair share of press releases. Recently, I was on stage in conversation with Vanity Fair contributing editor and Hollywood stylist Elizabeth Saltzman. I mentioned that some

SMALL

Editor’s view: The countdown to Christmas begins with Black Friday

Remember, remember the 5th of November. Once upon a time this would be the first thing that popped into people’s minds when you mentioned November in the UK. It’s a tradition other countries struggle to grasp, but one that we’ve embraced and turned into a magical night of bonfires, fireworks, fairground rides, sparklers and celebrations.

SMALL

Editor’s view: “Switching off could be the most productive thing you do”

When was the last time you truly switched off from work? I mean properly switched off. This includes turning off your work emails, stepping outside your business and mentally, if not physically, taking a holiday. If you are anything like me I expect it was further back than you think. It is no secret that

Top