Orchira enters the US market

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Luxury brand Orchira forms a partnership with Kuber Mfg Inc

British pearl jewellery brand Orchira has announced a partnership with New York-based fine jewellery manufacturer Kuber Mfg. Inc.

The joint venture aims to introduce 700 pearl jewellery designs to over 3000 jewellers and department stores in the United States and Caribbean.

UK-based Orchira is a fast growing luxury brand whose designs are stocked in many retail outlets and TV shopping networks, including Amazon, Ideal Shopping, M6, EHS and TK Maxx.

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Orchira founder and chief executive Shan You claimed sales grew “significantly” in 2009, despite the economic climate. She added: "Our customers appreciate the balance of fresh, unique designs and price of Orchira’s 100% authentic pearl and gemstone jewellery and we now see new patterns, where women are buying affordable designer pearl jewellery for themselves, instead of waiting for a man’s treat.”

Kuber Mfg. Inc. president Basant Johari said: "We are very excited to be working with Orchira and proud to be the exclusive distributor of their pearl jewellery in the United States and Caribbean. We believe the time is right and with the help of Kuber’s sales and distribution network, Orchira is well positioned to expand its presence in these lucrative markets."

Orchira pearl jewellery collections will be sold exclusively by Kuber Mfg. Inc. in the United States, via Orchira US retail website (www.orchirausa.com) and Kuber’s distribution network. The Orchira brand will debut at JCK Las Vegas Jewellery Show on June 4 – June 7, 2010.

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