Scottish brand and retailer chooses children’s collection after IJL.
Highlands-based children’s jewellery brand Jo for Girls has been snapped up by fellow Scottish brand and retailer Ortak after what it has descrbied as another successful year at International Jewellery London (IJL).
Ortak is now stocking Jo for Girls in its 14 shops, adding to the brand’s number of international clients, many of whom it has met through IJL. Jo for Girls presently sells through retailers in Paris and Moscow, and has further customers in Bahrain.
Jo for Girls’ new collection of Birthstone Angels was "extremely well received", and the brand has said that several orders were placed for it at IJL.
The brand has also been shortlisted for Gift of the Year for the second consecutive year this year.
Jo for Girls’ founder Linda Lambert found her feet in the world of jewellery in 1989, originally selling celtic and ladies jewellery. Just over five years ago Lambert saw a gap in the market for good quality, fun and special jewellery for young girls. The majority of items have been designed to retail for under £50.