Oscar de la Renta to launch fine jewellery line

Brand will debut jewels at Couture show; wider wholesale planned.

Fashion house Oscar de la Renta is set to launch a wholesale fine jewellery collection through jewellery sales and management firm Abbiamo Group.

The Oscar de la Renta brand is known for its couture gowns and bridal wear and its jewellery lines are set to echo the luxe appeal of the collections with designs embellished with Czech crystals, gemstones and resin. Abbiamo Group founder Michael Pucci says the range answers retailers’ need for a recognisable fine jewellery brand name.

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Pucci said: "The brand recognition and visual presentation that Oscar brings to the jeweller is unparalleled. The fine jeweller was in need of a true fashion brand that needs no introduction and sets the trends in the industry.”

The fine jewellery collection is set to launch this spring, with Abbiamo Group overseeing the distribution of the jewellery. It will also make an appearance at the Oscar de la Renta boutique during the Couture jewellery show in Las Vegas

The collection will have RRPs from US$100 to $1,500 (£66 to £993) and will be made in the United States.

Abbiamo Group also represents jewellery brands Hellmuth and Adami & Martucci, among others.



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