Own-brand lines drive Astley Clarke sales up 30%

Astley Clarke will expand its own brand of jewellery in 2010 under the guidence of new creative director Lorna Watson

Retailer hires former Faberge designer to lead development of ranges

Turnover at jewellery e-tailer Astley Clarke jumped 30% over the Christmas period bolstered by a surge in sales of its own-brand jewellery.

Sales of the retailer’s own brand of fine jewellery jumped 39% during the second half of 2009 and has continued strongly in 2010 with a 63% like-for-like rise in January.

Astley Clarke appointed Lorna Watson, who has previously worked at Faberge, Deb Beers and Dior, as its new creative director in January. Watson will drive the own-brand lines forward in 2010 with a mix of lower priced gold vermeil silver pieces and high-end fine lines.

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Mimma Vigelzio, former Gucci Group executive vice-president of global communications, also joined the retailer in January. Vigelzio has been appointed to the board and will act as a freelancer adviser on brand development.

Astley Clark currently has 80,000 unique visitors but expects this figure to grow by 50% in 2010.

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