Packaging company strikes TV deal as it enters jewellery market

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Talbots Group, a packaging company, has partnered with TV shopping channel JewelleryMaker to target an audience of jewellery consumers.

The Birmingham-based group launched its partnership with JewelleryMaker officially launched last week.

It is a supplier to the Company of Master Jewellers (CMJ), National Association of Jewellers (NAJ) and Retail Jewellers of Ireland (RJI), and has recently started to work with jewellery e-tailer Jewel Street.

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At the launch special promotional bundles of packaging were available as part of the channel’s Deal of the Day, and all the products on offer on the day sold out.

Managing director of Talbots Group, Julie Fowler-Drake, said of the announcement: “We are delighted to have partnered with the JewelleryMaker and look forward to working closely with the channel going forwards.

“Our products will be a regular feature and we believe this is the start of a huge and exciting opportunity for both parties.”

The JewelleryMaker channel, which is aimed at jewellery makers and designers, features tutorial programmes as well as selling jewellery-making kits and accessories.

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