Pandora and Ti Sento sponsor Jewellery Show London

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Brands to bring catwalk and VIP area to June show at Somerset House.

Pandora and Ti Sento have signed up to sponsor new trade event The Jewellery Show London, which will take place at Somerset House in the capital during London Jewellery Week in June.

Ti Sento will sponsor a VIP buyers’ area and a drinks reception at the trade exhibition while Pandora, which is headline sponsor of the event, will replicate the Pandora Catwalk Cafe that it sponsored at the Jewellery Show in Birmingham last week.

Pandora is also planning to hold its annual retailer conference in London on June 11, the day before The Jewellery Show London opens its doors to the trade for two days only. The brand is expecting 300 retailers to attend its conference and the brand’s president for Western Europe Peter Andersen said that “summer 2012 will be a significant time for the city” and so makes it the perfect location for the yearly meet.

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Andersen added: “We felt it right to support this event at a venue which is so special. The Jewellery Show London will represent the best of the British Jewellery industry and launch new design talent. We really wanted to support this wonderful idea.”

Ti Sento similarly noted its support for the new date in the jewellery trade’s buying diary. UK sales director Barry Kroes said: “We are delighted and proud to be a partner of this major event. The Somerset House is a famous venue in the London fashion scene, which helps to make this a very special event that does much to enhance the British jewellery industry. All of us at Ti Sento are looking forward to a wonderful time in London this summer.”

A number of brands have already signed to exhibit at the inaugural Jewellery Show London, including Pandora, Ti Sento, iKuria, Buja, Chavin Jewellery, Missoma, Anna Faine, Rachel Galley, London Road, TH March, Paul Spurgeon, Clogau Gold, Bering Time, Kennett, Torgoen and Dorit.

The Jewellery Show London event director Julie Driscoll said that she is feeling confident about the new exhibition and added that she has been working closely with industry organisations to make sure the event is a success.

She said: “As a result of industry feedback we set out to create an event with a fresh perspective on how people want to meet and trade. The response to the launch has been overwhelmingly positive. We look forward to collaborating with the industry to drive buoyant trading in a year that sees celebrations of the Queens diamond jubilee and the Olympics.

“The show will see a jewellery show trend edit detailing trends for the year ahead that will inspire retail jewellers from around the UK and wider world. We will also be hosting the British Jewellery Association’s AGM, working closely with the Company of Master Jewellers and The Houlden Group to ensure that all retail jewellers are given an inspiring trading environment.”

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