Changes to take place on July 1 as Bjorn Gulden makes move to Puma.
Pandora has announced executive management changes with the appointment of Allan Leighton as chief executive.
The Danish brand said Leighton, its chairman, will succeed current chief executive Bjørn Gulden on July 1.
Gulden is leaving the company 18 months after he was selected as chief executive to join Puma as its CEO. Pandora’s board of directors has recommend that Gulden continue to be part of the company by joining its board of directors as a board member.
Marcello Bottoli, current deputy chairman, will succeed Leighton as chairman of the board.
Bjørn Gulden said: "This has been a very hard decision for me to make. Pandora is a great business which is performing well, but the sports industry has always been a major part of my life, and my role at Puma will also allow my family to remain in Germany."
Leighton said he was delighted to take on the chief executive role, adding that he has worked closely with Gulden, Bottoli and the Pandora management team to deliver the company strategy and that "continuity in that execution and understanding of the business is key to our continued success".