Pandora dresses flagship with 3,000 paper flowers as it blooms into SS18

Not a brand to do things by halves, Pandora has dressed its UK flagship with 3,000 paper flowers as it jumps into SS18.

This March, the jewellery giant’s Oxford Street store is blooming as Pandora unveiled a striking floral installations by renowned paper artist, Zoe Bradley, yesterday (March 15).

The bespoke 3D sculpture transforms the windows into a psychedelic flower show featuring 3,000 flowers, using 10,000 petals.

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Huge paper blooms in eye-catching colours create a stand-out display in the store’s interior, while outside enormous gold metal flowers swoop across the store front.

The display features 3,000 flowers, 10,000 petals and 13 floral styles.

While Professional Jeweller was at the flagship yesterday celebrating the SS18 launch with Pandora, Oxford Street shoppers were all stopping and commenting on the display, with many posing for pictures outside.

The extravagant colourful displays heralds the launch of Pandora’s new nature-inspired spring collection, nodding to the season’s floral designs.

It also officially welcomes the brand’s new, affordable 18ct gold-plated sterling silver offering, which has been named Pandora Shine.

Commenting on the impactful displays, VP of marketing at Pandora, Jo Glynn-Smith shares: “As Pandora Shine is such a significant launch we wanted to create something unique with huge curb appeal for our flagship store. With her incredible eye for detail, Zoe was able to capture the essence of our collection and play on the hand-crafted nature of our products to inspire her installation, the most elaborate window treatment we have ever done.”

The bespoke installation will be in the flagship’s windows from March 15-28.

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