Pandora extends lucratrive Disney contract to all European markets

Pandora Skegness

International jewellery manufacturer and retailer Pandora announced its plans for growth across Europe, Africa and the Middle East alongside corporate partner Disney.

The expansion strategy, which was released today, means that Pandora’s Disney inspired jewellery will soon be available to customers in almost all of the jeweller’s global markets.

The extended alliance will begin in October 2017, with Pandora launching its Disney jewellery collection of hand finished sterling silver and two-tone charms and bracelets. The collection is inspired by Disney’s most iconic characters, including Mickey and Minnie Mouse and Disney princesses.

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The Disney collection will be available at Pandora concept stores, eSTOREs, and in selected department stores. As part of the alliance, Pandora’s charm bracelet will be the official charm bracelet of Disneyland Paris in France. The brand’s jewellery will be sold in multiple locations inside the destination.

The manufacturer and retailer will introduce around 30 new pieces of jewellery to the existing assortment, some of which are a novelty to Pandora’s Disney collection.

David Allen, president of Pandora EMEA region, said: “For some time now, we have received requests from our customers across the EMEA region for products from the Disney collection and I am delighted that we are now able to bring them to our stores in the region. We believe that this wonderful collection will fit very well as the reception by our consumers of the Disney collection in North America and Asia Pacific has been very positive.”

“We’re looking forward to the opportunities ahead through our alliance with PANDORA,” said Tiffany Rende, senior vice president of Disney corporate alliances and operating participants. “In addition to debuting a new line of Pandora jewellery at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at Disneyland Paris.”

Pandora first entered into a strategic corporate alliance with Disney in August 2014. Under the terms of the agreement it created an original collection of Disney-themed jewellery that has since sold in the Walt Disney World and Disneyland Resorts, as well as in Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean.

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