Danish jewellery brand Pandora has extended its partnership with TV personality and presenter, Tess Daly.
Tess Daly has been the brand’s ambassador since June 2015 and will now continue to work with Pandora to promote its Valentine’s Day, Mother’s Day and SS16 collections.
President of Pandora, Western Europe, Peter Andersen, comments: “The response we received from our campaign with Tess Daly last year was extremely positive and we are delighted to continue the partnership this year.
“Tess’s unique sense of style and great personality exemplify what our brand stands for – that is, enabling women across the globe to put together contemporary, personal jewellery unique to them.”
For 2016, the collaboration will see campaign imagery being used in stores across the UK, in addition to behind the scenes videos, public appearances and press events.
Tess Daly adds: “I’m delighted to continue working alongside Pandora. I first fell in love with the brand when purchasing a charm bracelet for one of my friends years ago. Since then my admiration for the brand has continued to grow. T
“This is a company which really promotes positive self-image, encouraging women of all backgrounds and tastes to be creative with their style and celebrate their uniqueness.”