Pandora full steam ahead for £5bn Black Friday weekend frenzy

pandora-black-friday-charm

Pandora has released its latest promotion which it hopes will help it to capitalise on the lucrative Black Friday trading opportunity.

The brand’s shopping weekend offers will include a charm bracelet promotion featuring the Vintage Allure charm and Shining Path clips presented on the Moments Signature clasp bracelet.

The promotion offers a saving of over £50 to consumers and the bracelet will be retailing online and in store for £149.

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Pandora will also be launching a limited edition 2016 Black Friday charm, inspired by the Christmas Poinsettia plant.

Despite the falling pound, the jewellery brand enjoyed a strong third quarter, shifting £66 million of jewellery.

It will look to carry on its third quarter momentum, where it posted a 16% increase in UK sales, through Christmas and into the New Year.

Black Friday will mark the start of the Christmas shopping season and will see jewellery retailers and brands looking to take home a slice of the action which saw £3.3 billion spent over the weekend in 2015.

Ecommerce consultancy Salmon has pointed out a potential £5 billion spend over the course of the extended weekend.

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