Pandora launches direct-to-consumer UK e-tail site

The Pandora UK e-store launched yesterday and offers complementary gift wrapping.

Website to carry full range of brand’s jewellery at full price.

Jewellery brand Pandora has launched a web store selling its products direct to consumers in the UK.

The store, which was created in conjunction with e-commerce company PFSweb, launched yesterday and carries a full range of Pandora jewellery at full RRPs set by the brand.

The site has flexible delivery options and free returns, and offers complementary gift packaging.

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Pandora western Europe president Peter Andersen said: “This marks an important milestone for our UK market. Today, e-commerce is a natural part of being a strong brand, and we believe that the nature of our products makes them very suitable for online sales. We hope to give our e-store customers in the UK just as professional and pleasant a shopping experience as you get in our many points of sale around the country.”

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