Pandora launches #MyRingsMyStyle campaign

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Brand working with presenter Jameela Jamil and stylist Angela Scanlon.

Pandora has launched a new fashion-led campaign titled #MyRingsMyStyle, promoting its collection of silver and 14ct gold stacking rings.

It has chosen to collaborate with TV and radio presenter Jameela Jamil – known for her work on TV channel E4 and Radio 1 – and stylist and presenter Angela Scanlon to promote the campaign, alongside five "key fashion and lifestyle influencers", including bloggers Peony Lim, Fashion Foie Gras and Coco’s Tea Party.

Each blogger has been working closely with Pandora to create ring stacks to suit their personalities and styles, participating in photoshoots and short films shot across the UK and Ireland to showcase their ring choices.

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The influencers’ ring stacks will be shared through Twitter, with the brand’s UK Twitter profile sharing images of the bloggers’ stacks in iconic locations, using the hashtag #MyRingsMyStyle to promote the images in a user generated-content campaign that will run for two weeks during May.

The project will conclude with a national competition, in which the individual with the most creative ring stack as chosen by two of the influencers will win their own photoshoot, in addition to a night’s stay in a London hotel and £500 worth of Pandora rings.

The best designs will also be showcased on a content-hub on the Pandora UK site throughout the competition as inspiration for other followers.

To celebrate the campaign, the brand is set to host three events in London, Manchester and Edinburgh respectively. Each event will be co-hosted by Jameela Jamil and TV presenter Rick Edwards with a DJ set by Angela Scanlon, and will a celebrity guestlist.

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