Pandora makes inroads to UAE market

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Distributor Panmeas Jewelry plans network of store openings in 2011.

Pandora is making inroads into the Middle Eastern market through distributor Panmeas Jewelry and will open a Pandora concept store at the Mercato Mall in Dubai this month.

Panmeas Jewelry, which has just opened a new office in Dubai, said that the Mercato opening will be followed by a second store at the Mirdif City Centre in Dubai before rolling out “multiple stores across the UAE” in 2011.

Panmeas Jewelry chief executive Thomas Bay said: “Our partnership with Pandora represents a new and exciting chapter for us. We are extremely excited to introduce such unique brand to consumers in the UAE and build on its successful formula and high level of international growth and recognition."

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