Pandora means business in Belfast with long-awaited ‘megastore’

NEW YORK, NY - DECEMBER 04:  Pandora jewelry details at the Pandora Spring Collection 2014 Media Preview at Mondrian New York on December 4, 2013 in New York City.  (Photo by Monica Schipper/Getty Images for Pandora)

Jewellery giant Pandora has finally got its hands on the ‘megastore’ it has dreamed of operating in Belfast for some time.

The Danish jewellery brand officially opened the flagship outlet in the city’s Cornmarket this weekend, with the first 100 customers through the door receiving a free Pandora bracelet.

As a result of the new store opening, a smaller existing Pandora branch on Victoria Square has closed down.

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Pandora has generated five full-time permanent jobs as a result of the launch, as well as opportunities for seasonal staff.

Franchise owner Pete Boyle told the Belfast Telegraph that it’s a great time to be opening the store as the city is a thriving shopping destination. He expects the move to amplify Pandora’s position in Northern Ireland as a leading jewellery brand.

“We had set our sights on the opening of a megastore for some time now so we are proud to make this a reality having signed a ten year lease. The sheer size of the outlet will allow us to offer an unrivalled customer experience in addition to being able to attract visiting tourists,” he said.

The revitalisation of Belfast city centre has been a priority for the council and local officials expect a jewellery store of that size to only increase the footfall to the Cornmarket area.

Stephen FitzPatrick, from Pandora, added: “The opening of our new Belfast store will further strengthen our brand presence in the region, whilst communicating our focus on expanding our branded sales network within Ireland. The store will allow us to continue to drive our mission to become the world’s most loved jewellery brand.”

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