Pandora opens 80sqm concept store in Copenhagen

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Largest Scandinavian boutique brings global total close to 900 stores.

Pandora has today opened its largest concept store in the Nordic region – an 80sqm space offering the entire Pandora jewellery collection.

The store is housed on pedestrianised street Strøget, said to be one of the busiest shopping streets in Denmark.

Pandora said the new store is in line with its strategy of focusing on branded sales channels by upgrading existing stores and opening new concept stores.

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Kasper Grue, vice president of Pandora Nordic said: "The excitement that our customers around the world experience when they encounter the complete Pandora universe should, of course, be readily available in Denmark, where it all began.

"We are proud to open yet another Pandora Concept Store in the Nordic region — a store that is not only the largest in the area but also offers our customers a unique jewellery experience."

The store will be followed by the opening of Pandora’s first concept store in Norway on April 25, in the city of Bergen.

At the close of 2012 the brand has 10,374 points of sale worldwide, including nearly 900 concept stores in about 50 countries. 47% of the company’s direct sales generated through its concept stores during 2012.
 

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