Pandora opens latest store featuring design overhaul

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Pandora will open its latest store to feature a redesigned layout at a shopping centre in Burton today.

Coopers Square Shopping Centre in Staffordshire will see the store re-open with a new layout after it closed last month for refurbishment.

The store now only has one entrance and has a smaller counter to allow for increased stock, customers and furniture.

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Store manager Kate Davies was quoted in a report by the Burton Mail as saying: “It’s a pretty new store with better customer service, new stock being launched and new staff.

“It is just a different experience in the store. It only has one entrance and the serving area is much smaller to allow for the queuing system to be better, especially over Christmas.”

“Now there is more room for queuing without it going out of the store, stock, space for wheelchairs to get around and more cabinets for people to browse.”

Pandora’s new UK managing director, Brien Winther, told Professional Jeweller in February that the jewellery giant would start to concentrate more on its current retail relationships rather than opening new stores.

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