Birmingham and Wolverhampton spaces open in time for Christmas.
Pandora has opened two House of Fraser department store concessions in the Midlands, following the success of its concession spaces in London and Glasgow.
House of Fraser in Birmingham and Wolverhampton have welcomed the opening of franchised Pandora shop areas over the past two days. The brand says the concessions were opened “due to the successful openings” of shop areas in House of Fraser on Oxford Street and in Victoria in London, as well as House of Fraser Glasgow.
Jesper Ingo sales director for Pandora said: “We are very excited to be expanding Pandora through the concessions at House of Fraser. It enables us to focus on certain areas and give shoppers a good selection of jewellery, from our signature charm bracelet to our Ring upon Ring stackable collections.
“We have been delighted with the success of the other openings from earlier this year and look forward to further developing this affiliation.”
House of Fraser is said to be impressed by the brand’s growth in recent years and will join brands including Azendi, Fope and Kit Heath.
Sue Dunn, the director of concessions at House of Fraser said: “We have been watching the success of the Pandora brand over the last few years and are excited to have this well made and collectable jewellery amongst our portfolio of brands in the House of Fraser Group.”
The brand has also been announced as an e-commerce partner to House of Fraser and will be sold through its website.