Prize voted for by CMJ retailers; range created following feedback.
Pandora was named the winner of the Company of Master Jewellers (CMJ) award for best jewellery collection at The Jewellery Show this week.
The annual award is voted for by CMJ retail member buyers who attend The Jewellery Show. Pandora said that it had listened to what its retailers wanted, creating a new spring collection that it felt matched their wishes.
The CMJ’s chief executive Willie Hamilton said of Pandora’s win: “This award shows how impressed our retail members are by Pandora’s new designs, which have been highly praised both for their commercial and aesthetic appeal.”
The brand’s stand at the show took a blossom theme, with plants appearing to grow from the brand’s stand and decorative blossom motifs adorning its display cases.
The blossom theme reflects Pandora’s new collection of jewellery which is said to reference fairy tales with cherry blossom motifs, rose coloured pearls and enamelled flowers.
The brand also showcased a new summer and pre-autumn collection including silver bangles and a selection of coloured leather bracelets.
Pandora’s European president Peter Andersen said: “Winning the Design Award from CMJ is an honour because it is recognition of the hard work and excellence of our team.
“We have really listened to our customers and to the end consumer and created a collection that reflected their wishes, so I feel very proud to receive this award.”
Pandora beat competition from watch brand Bering, Unique Jewelry, Daisy Jewellery, APM Monaco and Brown & Newirth to scoop the prize.
Brown & Newirth was highly commended for its new Pink Champagne collection, launched at the show.
Previous winners have been UK designer Babette Wasserman and European fine jewellery brand Tirisi Moda.