Pandora strengthens intellectual property rights

Brand registers trademark in China, covering jewellery and watches.

Pandora has announced the successful registration of the Latin-letter version of its Pandora trademark in China, as it looks to strengthen its intellectual property (IP) rights in Asia.

The trademark has been registered in the international trademark class 14, which covers jewellery, watches and associated products.

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The company also holds the Pandora trademark written in Chinese characters and the patent rights for its charm bracelet in China, meaning that the brand’s now has a very strong IP protection in China, crucial in its battle against counterfeit Pandora products.

Pandora’s interim chief executive Marcello V. Bottoli has said that the current IP protection in China will further enhance the brand’s protection in China and globally.

"This is a very important step for Pandora, enhancing our market position in China as well as providing further means to globally protect our brand and our products," he said.

The brand is presently sold in 55 countries through more than 10,000 points of sale, including close to 500 Pandora branded concept stores.




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