Pandora to drive traffic into stores with exclusive student discount events

In a brand-first, jewellery giant Pandora will be offering students discount for a limited only.

For the month of September and October, Pandora is inviting students across the country to take advantage of in-store student events, where anyone with a valid NUS card can receive 15% off.

The brand will be holding student events at selected store in the UK, where during certain times students can pop in and enjoy refreshments and a gift with purchase, whilst buying pieces as a discounted rate.

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The first event kicks off in Enfield on September 15, with others planned all the way through the month until mid-October.

Alongside shopping bestsellers, students can also purchase the latest AW18 ranges with this offer.

By releasing a schedule of events, and not offering the discount online, Pandora is using this promotion to drive traffic into stores and engage with younger consumers.

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