#Pandorawishes campaign designed to promote online wishlist tool.
Pandora has unveiled new imagery for its Christmas #Pandorawishes campaign, featuring three high profile UK celebrity couples, designed to promote its online ‘Wishlist’ shopping tool.
The new campaign is fronted by Jamie and Louise Redknapp, Marvin and Rochelle Humes and T4 presenter duo Jameela Jamil and Rick Edwards, who have been chosen to represent gifting among friends.
The campaign includes images, behind-the-scenes video content and a national competition to win each of the couples’ ‘Ultimate Wishlists’, with prizes ranging from a luxury holiday, a £500 gift card and VIP festival tickets.
The campaign is also aimed at promoting the Pandora Club’s online ‘Wishlist’ tool, allowing shoppers to find and save specific items and then share their ‘Wishlist’ with friends and family via email and social media.
It is being specifically marketed at male shoppers who may not know what to buy their partner for Christmas.
The social media-driven campaign follows the huge success of #MyRingsMyStyle, which focused on showcasing the brand’s stacking ring offer.
An example of Pandora’s behind-the-scenes video content can be seen below…