Pearl & Queenie plans second store in East London

Kathy-Dyton.jpg

Retailer also launches first jewellery collection with Becca Hulbert.

Kathy Dyton, founder of Hastings retailer Pearl & Queenie and Professional Jeweller Hot 100 Retail Star, is planning to open a second store in London’s east end, having recently launched her first in-house jewellery collection in collaboration with her best friend and jewellery designer Becca Hulbert.

Dyton says the new collection is the first step towards creating the Pearl & Queenie brand, and hopes to open a second store to cement the presence of Pearl & Queenie and support of British designer jewellery.

“Our HQ will always be in Hastings, but we have plans to open another retail unit in East London this year which is closer to our workshop in Clerkenwell, bringing a fresh approach to jewellery retailing.

Story continues below
Advertisement

“Online will be devoted to the Pearl & Queenie jewellery only, which we are launching at IJL and at London & Paris Fashion Weeks.”

Dyton and Hulbert have been friends since they were 18, but last year decided to launch a collaborative jewellery collection.

“Now we have joined forces and she is now the Pearl to my Queenie. Together we have collaborated for the past year on two fine jewellery collections. We wanted to create fresh, forward-thinking jewellery with a contemporary luxury edge for the discerning and stylish but with a slight nod to the romance of yesteryear.”

The two collections are called Equestrian Treasures and The Love Story and pay homage to iconic British heritage and the emotive power of jewellery “to inspire, surprise and captivate”. They include engrave rings, snaffle earrings and cameo and itaglio necklaces.

Dyton added that she and Hulbert have “several big meetings” planned with retailers in the UK and abroad, and a potential collaboration with a British fashion designer.

“We have also launched a limited edition gold lucky six pence necklace, from 1952 in celebration of the Queen’s Jubilee. Also in honour of the thousands who protect Queen & country during war,” added Dyton.

“It was common during the First and Second World Wars for soldiers to engrave coins and pennies to give to their loved ones, so even though we’ve defaced the coin with ‘Long Live the Queen’ in a punk style, it used to be quiet common.”

Pearl & Queenie aims to support British designers and sells jewellery by the likes of Tatty Devine, Momocreatura and Alex Monroe.

 

 

Authors

*

Related posts

Top